“The focus of entire web design should be in getting the user viewing efficiency to the maximum. The layout also has another dependency basically the viewing screen, the resolution. More to this is the entire concept of the site. I can remember the site of Leo Burnett when they entirely concentrated on the Signation of Leo Burnett and inturn the entire site revolves round that. That’s the focus. What’s the eye-ball sequencing, as we saw in our previous posts on Web Semiotics and Web Attention. This is a new angle or dimension of our analysis based on the User’s Presence in the site and psychological reasons behind it”
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